I'm Aaron, building financial products that move millions of people.

I'm a Strategic Senior Product Manager with 7+ years of experience leading digital financial products across global enterprises and high-growth fintech startups. My career has been defined by a relentless pursuit of impact — translating complex regulatory, technical, and business constraints into simple, scalable user experiences.

Today at Western Union, I own the end-to-end kiosk channel product strategy across U.S. retail partners. I've driven a 44% increase in customer usage, led the full redesign of the next-generation money transfer kiosk, and launched new retail partnerships with Kroger, Brightwell, and Lowe's — expanding access to financial services for millions of customers nationwide.

Before Western Union, I spent nearly three years at American Express where I spearheaded the launch of One AP, an automated accounts payable platform that reduced manual vendor payment efforts by 40%. I've also held product roles at Kapital and founded three startups — each failure a stepping stone toward sharper thinking and greater resilience.

I relocated from Mexico to New York City to pursue my ambitions, and every chapter of that journey has reinforced one belief: the best products are built at the intersection of deep user empathy and rigorous business thinking. Let's connect.